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Great stories have personality. Tell a story that reflects who you are and brings your brand to life. When you write with personality, it helps create a genuine connection with potential clients. Even small details—like your word choices and unique phrases—can make a big difference. Always write from your own perspective, not someone else’s experience.
Great stories are for everyone, even when written for just one person. Trying to address a broad audience often makes your message feel generic and less authentic. Instead, focus on one individual. If your story feels real to that one person, it will resonate with many.